How to find your best time to post (without guessing)

Generic "best time to post" charts are averages across millions of accounts. Your audience is not average. Here is a simple way to find the times that work for you.

Start with a sensible baseline

Think about your audience's day. Professionals often scroll before work, at lunch and in the early evening; consumers are often more active in the evenings and at weekends. Pick two or three windows to start with.

Test one variable at a time

For two to four weeks, post similar content at different times. Keep the format and topic consistent so timing is the only thing that changes.

Measure what matters

Compare engagement rate rather than raw likes — it accounts for how many people saw each post. Look at results platform by platform in Analytics, because the best time on LinkedIn is rarely the best time on Instagram.

Lock in a schedule, then revisit

Once a pattern appears, build your Content Calendar around those windows and schedule posts in advance. Audiences change, so re-run the test every few months.

Scheduling ahead means you can post at your audience's best time, even when it isn't convenient for you.