10 AI prompts for better social media content

The quality of AI-written content depends on the quality of the prompt. Vague prompts get generic posts; specific prompts get content you can actually publish. Use these as starting points in Content Studio and swap in the details for your brand.

The prompts

1. 1"Give me 10 post ideas for [audience] who struggle with [problem]. Mix educational, behind-the-scenes and promotional ideas."
2. 2"Write an Instagram caption announcing [product]. Friendly tone, under 150 words, and end with a question to encourage comments."
3. 3"Rewrite this post for LinkedIn so it sounds professional but personal: [post]."
4. 4"Turn this customer question into a five-slide carousel outline: [question]."
5. 5"Write three hook options for a 30-second video about [topic]. Keep each under 12 words."
6. 6"Suggest 10 relevant hashtags for a post about [topic] aimed at [audience]. Mix broad and niche tags."
7. 7"Summarise this article as a short Threads post with one clear takeaway: [text]."
8. 8"Write a friendly reply to this comment that answers the question and invites them to message us: [comment]."
9. 9"Create a week of posts promoting [event]: a teaser, a reminder, a behind-the-scenes post and a last-chance post."
10. 10"Describe an eye-catching image for this post, including colours, setting and mood: [post]."

Make every prompt better

• Name your audience — "busy parents" gets better results than "people".
• Set the tone — friendly, professional, playful or bold.
• Give context — what you sell, what makes you different and what you want people to do next.
• Ask for options — three variations give you something to choose from.
• Always edit before publishing — AI drafts, you decide.

Save the prompts that work best for your brand so your whole team can reuse them.