For salons, barbers & spas

Marketing for salons, barbers and spas that keeps every chair booked

Show off your work, fill last-minute gaps and remind clients when it's time to rebook — while you focus on the client in your chair.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Promote last-minute balayage openings this Friday

The challenge

Why marketing is hard for salons, barbers & spas

01

Last-minute cancellations

An empty slot is lost revenue, and it needs filling within hours.

02

Your portfolio lives on social

Clients choose stylists by their feed. It has to look great and stay up to date.

03

Hands busy, phone buzzing

Messages about prices and availability arrive while you're mid-cut.

How Sonari helps

Built for the way salons, barbers & spas work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Turn a finished look into a post with captions and hashtags in your salon's voice.

Social inbox

Handle messages and comments from your connected channels in one inbox, with AI-suggested replies.

WhatsApp and SMS

Send last-minute opening alerts and rebooking nudges by SMS and WhatsApp.

Team collaboration

Let each stylist draft posts for the salon while you approve what goes live.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    Fresh looks

    • Spring colour trends
    • Wedding and prom bookings
    • New stylist intros

  2. SummerJun – Aug

    Holiday-ready

    • Low-maintenance summer styles
    • Pre-holiday treatments
    • Sun and hair-care tips

  3. AutumnSep – Nov

    Rich colours and routines

    • Autumn colour trends
    • Treatment packages
    • Holiday booking reminders

  4. WinterDec – Feb

    Party season and gifting

    • Party hair and make-up
    • Gift cards
    • New year self-care offers
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • Transformation Tuesday before-and-after
  • Stylist spotlight: meet the team
  • How to make your blow-dry last longer
  • Product of the month and how to use it
  • Behind the chair: a colour process in 30 seconds
  • Last-minute openings this week
Channels

Where to show up

Start with the channels your customers already use.

  • InstagramDirect publishing

    Your portfolio — the first place new clients look before they book.

  • FacebookDirect publishing

    Local clients, events and gift card promotions.

  • TikTokPlan & prepare

    Transformations and tutorials that reach new people nearby.

FAQ

Questions from salons, barbers & spas

Something else on your mind? Contact us and we’ll help you get set up.

Can I fill last-minute cancellations quickly?

Publish an opening to your connected channels in minutes and send an SMS or WhatsApp message to clients who like short-notice appointments.

Can my stylists post for the salon?

Yes. Invite team members with role-based permissions so they can draft posts, while you review and approve before publishing.

Does Sonari handle bookings?

No — Sonari focuses on marketing. Link to your booking system in your posts, messages and website chat so clients can book in a tap.

Explore other industries

All industries

Ready to grow your salon or spa?

Bring your content, channels and customers into one workspace with Sonari AI.

Get started