For real estate agents

Marketing for real estate agents that keeps listings moving and leads warm

Create listing posts in seconds, share local knowledge and nurture buyers and sellers for months — so you're the agent they call when they're ready.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Announce a new listing: 3-bed family home with garden, open house Saturday

The challenge

Why marketing is hard for real estate agents

01

Long decision cycles

Buyers and sellers can take months to decide. Staying top of mind without being pushy is hard.

02

Every listing needs content

Photos, descriptions, open houses and price updates — on several channels, for every property.

03

Being the local expert

Clients choose agents who clearly know the area, and that knowledge needs to be visible online.

How Sonari helps

Built for the way real estate agents work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Turn listing details into posts and captions for every channel in seconds.

CRM and email marketing

Track buyers, sellers and deals in your pipeline, and nurture them with email campaigns.

SEO tools

Research what people search for about your area and create neighbourhood guides they'll find.

Website chat

Capture enquiries from your website around the clock and follow up the next morning.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    Peak listing season

    • Spring market updates
    • Pre-listing checklists for sellers
    • Open house promotion

  2. SummerJun – Aug

    Families on the move

    • Neighbourhood spotlights
    • Moving-day tips
    • Just sold stories

  3. AutumnSep – Nov

    Serious buyers

    • Local market reports
    • First-time buyer guides
    • Move before the holidays

  4. WinterDec – Feb

    Plan for next year

    • Valuations for spring sellers
    • Year in review
    • Get your home ready to list
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • Video walk-through of a new listing
  • Neighbourhood spotlight: coffee, parks and places to eat
  • Myth vs. fact for first-time buyers
  • Just sold — with a client thank-you
  • Monthly local market snapshot
  • Five quick fixes before you list
Channels

Where to show up

Start with the channels your customers already use.

  • FacebookDirect publishing

    Local buyers and sellers, community groups and open house events.

  • InstagramDirect publishing

    Listing photos, reels and a feel for the neighbourhoods you cover.

  • LinkedInDirect publishing

    Referral partners, investors and relocating professionals.

FAQ

Questions from real estate agents

Something else on your mind? Contact us and we’ll help you get set up.

Can I create posts for every new listing quickly?

Enter the key details and Content Studio drafts listing posts for each channel. Add your photos, review the copy and schedule them.

How do I stay in touch with leads for months?

Keep every buyer and seller in the CRM, segment them by stage or area and send regular email updates from your own connected email account.

Can I share local market updates?

Yes. Use AI Strategy and trend intelligence for content ideas, and add the local figures you trust before publishing.

Explore other industries

All industries

Ready to grow your real estate business?

Bring your content, channels and customers into one workspace with Sonari AI.

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