For independent shops & boutiques

Marketing for independent shops that brings customers back through the door

Show off new arrivals, run seasonal promotions and build a customer list you own — with AI writing the posts and emails for you.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Announce new autumn arrivals in store this weekend

The challenge

Why marketing is hard for independent shops & boutiques

01

Competing with online giants

Your edge is personality, curation and community — but it has to show up online first.

02

Constant new stock

Every delivery deserves a post, and writing them all takes hours you don't have.

03

Followers aren't customers yet

Turning social followers into an email list you own takes a plan.

How Sonari helps

Built for the way independent shops & boutiques work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Describe a new product and get captions, hashtags and variations for each channel.

Media library

Keep product photos in one place, resized for feeds, stories and vertical video.

CRM and email marketing

Collect subscribers with forms, then send new-arrival and VIP email campaigns.

Advanced analytics

See which posts drive the most engagement and plan your next drop around them.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    New season launch

    • Spring collection reveal
    • Mother's Day gift guide
    • Styling tips

  2. SummerJun – Aug

    Events and community

    • Pop-ups and pavement sales
    • Local maker collaborations
    • Holiday essentials

  3. AutumnSep – Nov

    Back to routine

    • Autumn arrivals
    • Back-to-school picks
    • Small Business Saturday

  4. WinterDec – Feb

    Gifting season

    • Gift guides by budget
    • Late-night shopping hours
    • January sale
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • Unboxing this week's delivery (short video)
  • Three ways to style one piece
  • Meet the maker behind a product
  • Gift guide under a set budget
  • Customer favourite of the month
  • Behind the counter: a day in the shop
Channels

Where to show up

Start with the channels your customers already use.

  • InstagramDirect publishing

    Your shop window online — new arrivals, styling and stories.

  • FacebookDirect publishing

    Events, opening hours and a loyal local community.

  • PinterestPlan & prepare

    Gift guides and inspiration that shoppers save for later.

FAQ

Questions from independent shops & boutiques

Something else on your mind? Contact us and we’ll help you get set up.

Can I build an email list from social media?

Yes. Use CRM forms to collect subscribers, then send campaigns from your own connected email account to segments such as VIPs or new customers.

Can I plan around sales and holidays?

Map promotions on the content calendar, use AI-generated content plans to fill gaps and schedule posts weeks ahead.

How do I know which posts work?

Analytics shows reach, engagement and top-performing content for each connected channel, so you can repeat what works.

Explore other industries

All industries

Ready to grow your shop?

Bring your content, channels and customers into one workspace with Sonari AI.

Get started