For auto repair & detailing shops

Marketing for auto repair and detailing shops that keeps the bays busy

Share satisfying transformations, explain repairs in plain language and remind customers when their next service is due.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Show off a full interior detail and promote our winter protection package

The challenge

Why marketing is hard for auto repair & detailing shops

01

Earning trust

Drivers worry about being overcharged. Clear explanations and open, honest content build confidence.

02

Repeat visits are easy to forget

Oil changes, tyre swaps and details happen on a cycle — customers need a nudge at the right time.

03

No time to share your best work

The best before-and-afters happen when the shop is at its busiest.

How Sonari helps

Built for the way auto repair & detailing shops work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Turn a quick note about a repair into a plain-language explainer customers understand.

WhatsApp and SMS

Send service reminders and seasonal offers over SMS and WhatsApp.

CRM and email marketing

Keep customer notes in one place and send seasonal service emails.

Smart scheduling

Publish before-and-after videos to YouTube, Instagram and Facebook on a steady schedule.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    Spring refresh

    • Salt wash and undercarriage clean
    • Tyre swap reminders
    • Spring detail packages

  2. SummerJun – Aug

    Road-trip ready

    • Pre-trip inspections
    • AC system checks
    • Ceramic coating showcases

  3. AutumnSep – Nov

    Prepare for cold

    • Winter tyre bookings
    • Battery and wiper checks
    • Paint protection before winter

  4. WinterDec – Feb

    Winter protection

    • Salt damage prevention
    • Interior deep cleans
    • Detailing gift vouchers
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • A satisfying paint-correction reveal
  • What that dashboard warning light means
  • Mechanic explains: brake pads vs. discs
  • Customer car of the week
  • The tool we can't live without
  • Quick tip: how to check your tyre tread
Channels

Where to show up

Start with the channels your customers already use.

  • InstagramDirect publishing

    Transformations, reveals and the details car lovers notice.

  • YouTubeDirect publishing

    Longer explainers and detailing videos people search for.

  • FacebookDirect publishing

    Local drivers, reminders and community recommendations.

FAQ

Questions from auto repair & detailing shops

Something else on your mind? Contact us and we’ll help you get set up.

Can I remind customers when a service is due?

Track customers in the CRM and send seasonal reminder emails, SMS or WhatsApp messages when it's time for oil changes, tyre swaps or a detail.

What should a repair shop post?

Mix explainers (warning lights, maintenance tips), proof (before-and-afters) and people (your technicians). AI Strategy can build a content plan around those pillars.

Can I post videos?

Yes. Upload videos to the media library and publish to YouTube, Instagram and Facebook directly from Sonari.

Explore other industries

All industries

Ready to grow your auto shop?

Bring your content, channels and customers into one workspace with Sonari AI.

Get started