For refrigeration & HVAC contractors

Marketing for refrigeration and HVAC businesses that keeps the schedule full

From walk-in coolers to home air conditioning, show customers you're the expert to call — and remind them about maintenance before something breaks.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Remind restaurants to book a cooler maintenance check before summer

The challenge

Why marketing is hard for refrigeration & HVAC contractors

01

Customers only call when it breaks

Most people think about their cooler or AC when it fails. Staying visible between emergencies is what wins the maintenance contract.

02

Technical work is hard to explain

Coils, refrigerant and compressors don't make exciting posts — unless you turn them into clear, useful tips.

03

Two audiences, two messages

Restaurant owners and facility managers need different content from homeowners, and both need it at the right time of year.

How Sonari helps

Built for the way refrigeration & HVAC contractors work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Turn technician notes into clear tips, maintenance checklists and before-and-after posts in your brand voice.

CRM and email marketing

Track commercial accounts and service agreements, and send maintenance reminders by email.

SEO tools

Find the searches local customers make — from emergency cooler repair to AC servicing — and plan content around them.

Social inbox

Answer service questions from comments and messages in one place, so urgent requests don't slip through.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    Pre-summer tune-ups

    • AC and cooler maintenance checks
    • Filter replacement reminders
    • Service agreement offers

  2. SummerJun – Aug

    Peak demand

    • Heatwave tips to protect stock
    • Emergency service availability
    • Energy-saving settings

  3. AutumnSep – Nov

    Heating handover

    • Heating system checks
    • Holiday-season kitchen readiness
    • Contract renewals

  4. WinterDec – Feb

    Planning and upgrades

    • Equipment upgrade guides
    • Year-in-review projects
    • Book spring inspections early
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • Five signs your walk-in cooler needs a service
  • A day in the life of a refrigeration technician
  • Before-and-after: cleaning a condenser coil
  • What's included in a maintenance agreement
  • Energy-saving thermostat settings for summer
  • Why your display fridge is icing up
Channels

Where to show up

Start with the channels your customers already use.

  • FacebookDirect publishing

    Reach local homeowners and small business owners in your service area.

  • LinkedInDirect publishing

    Connect with restaurant groups, facility managers and property companies.

  • YouTubeDirect publishing

    Short how-to and maintenance videos customers can find when they need them.

FAQ

Questions from refrigeration & HVAC contractors

Something else on your mind? Contact us and we’ll help you get set up.

Can I market to commercial and residential customers separately?

Yes. Create a CRM segment for each audience, send them different email campaigns and plan separate content pillars in AI Strategy.

I'm not a writer — can AI explain technical work clearly?

Describe the job in a sentence or two and Content Studio drafts a clear, friendly post. You edit and approve it before anything is published.

Can I remind customers about maintenance?

Schedule reminder posts on your content calendar and send maintenance emails to service-agreement customers from your own connected email account.

Explore other industries

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Ready to grow your refrigeration or HVAC business?

Bring your content, channels and customers into one workspace with Sonari AI.

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