For cleaning companies

Marketing for cleaning businesses that turns one-off cleans into regulars

Show off your results, build trust with homeowners and offices, and keep repeat bookings coming — without spending your evenings writing posts.

Get startedSee how it works

Illustrative preview: Content Studio drafting a post — Promote our deep-clean package for move-out season

The challenge

Why marketing is hard for cleaning companies

01

Trust comes first

People are letting you into their home or office. They want to see real results, real people and a business that responds quickly.

02

One-off jobs don't build a business

Recurring weekly and fortnightly clients are where steady revenue lives, but they need a reason to sign up.

03

Busy crews, no time to post

Between jobs, nobody has time to write captions, edit photos and post on several channels.

How Sonari helps

Built for the way cleaning companies work

Every tool in one AI-powered workspace — set up around the jobs you do each week.

AI Content Studio

Turn before-and-after photos into polished posts with captions and hashtags in seconds.

Smart scheduling

Batch a month of posts in one sitting and let Sonari publish them on schedule.

Website chat

Answer questions about services and areas covered on your website, day or night, and capture the lead.

CRM and email marketing

Follow up one-off customers by email with an offer for a recurring clean.

Content calendar

A year of content, planned

A starting point for your seasonal plan. AI Strategy builds on it with your services, location and goals, and the content calendar keeps every post on track.

  1. SpringMar – May

    Spring cleaning rush

    • Spring deep-clean packages
    • Room-by-room checklists
    • Window and carpet add-ons

  2. SummerJun – Aug

    Move-in, move-out

    • End-of-tenancy cleans
    • Holiday rental turnovers
    • Meet the team

  3. AutumnSep – Nov

    Back to routine

    • Weekly and fortnightly plans
    • Office cleaning proposals
    • Pre-holiday booking reminders

  4. WinterDec – Feb

    Holidays and fresh starts

    • Before and after the party
    • New year declutter tips
    • Cleaning gift vouchers
Post ideas

Ideas you can create today

Type any of these into Content Studio and get a ready-to-edit draft for each of your channels.

  • A satisfying 15-second before-and-after video
  • What's in our cleaning kit — and why
  • How we vet and train our team
  • One-off vs. recurring clean: what's the difference?
  • Quick tip: keeping shower glass streak-free
  • Customer thank-you note of the week
Channels

Where to show up

Start with the channels your customers already use.

  • InstagramDirect publishing

    Before-and-after photos and satisfying cleaning clips do the selling for you.

  • FacebookDirect publishing

    Local groups and recommendations are where many households find cleaners.

  • TikTokPlan & prepare

    Short cleaning videos travel far and build trust in your results.

FAQ

Questions from cleaning companies

Something else on your mind? Contact us and we’ll help you get set up.

Can I post before-and-after photos easily?

Upload photos to the media library, resize them for each platform and let Content Studio write the caption and hashtags.

Can Sonari help me get more recurring clients?

Use CRM segments to find one-off customers and send them a recurring-clean offer by email, SMS or WhatsApp.

Do I need the website chat?

It's optional. If you have a website, the AI chat assistant answers common questions using the information you give it, captures contact details and lets you take over any conversation.

Explore other industries

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Ready to grow your cleaning business?

Bring your content, channels and customers into one workspace with Sonari AI.

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